As the Barter industry expands, most large agencies now maintain dedicated in-house Barter teams or specialists. While some independent agencies also adopt this approach, there are many others who are missing a trick!

ABC was founded to support these clients that could benefit from getting a guaranteed return on their marketing spend with no change to their existing processes.

Media agencies who are new to Barter or haven’t explored the concept before can learn a step by step process to provide value added services to their clients. They can plan a larger more effective campaign for their clients whilst unlocking extra media value and explore opportunities to open new and expand media channels.  

ABC revolutionises advertising campaigns with innovative Barter strategies, leveraging surplus inventory to maximise reach and effectiveness for SMEs and global clients.  Some small clients often get disservices and deprioritised. It’s my job to work hard to make their limited media budgets work harder, no matter how small!